Roost, an innovator in smart home technology, today unveiled itself, and announced a strategic seed investment round of $975,000. Unlike the wide array of existing smart home electronics providers, Roost economically brings smart home functionality to consumers through one-step retrofitting of existing household products.

Founded by trailblazers of the Bluetooth and Wi-Fi industry, Roost has developed a unique, patent-pending connected platform that delivers the ultimate in installation simplicity and the most affordable way for consumers to enter the smart home space.

"The fast growing smart home industry is currently focused on selling 'shiny,' often costly and complicated new hardware," said Roel Peeters, Roost CEO and co-founder.

"Roost will offer consumers a simple and inexpensive way to transform their existing home products into smart connected devices."

Roost's initial hardware solution will address a disruptive retrofit opportunity versus other current smart home devices and approaches. Its first product to be announced this fall will be sold at a retail price point below $50, and will be coupled with an intuitive mobile app that manages home data in an intriguing and useful way.

Leading its over-subscribed seed funding are DCM Ventures and General Partner, Jason Krikorian, founder of Sling Media, as well as Legend Star, an investment division of Legend Holdings, the largest private corporation in China and owner of Lenovo. These powerhouse leaders in smart hardware, wireless and the connected home were joined by a unique group of angel investors consisting of serial entrepreneurs, seasoned executives and professional investors.

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